Resources

Our resources are vital for success, providing essential tools and support. We strive to ensure access to the necessary materials, enhancing productivity and collaboration.

Discover Our Essential Resources

April 1, 2025

Influencing Change - The Language of Emotion

Effective influence drives change by connecting emotionally through stories rather than relying on logic alone, as people make decisions based on feelings first and justify with facts later.

January 10, 2012

What Great Salespeople Do

What Great Salespeople Do was born from something deeply personal. We weren’t just frustrated with traditional sales methods—we were frustrated with something bigger, stuck in rigid systems that felt disconnected from purpose and people.

April 1, 2025

The Power of Passionate Conviction: Why Knowledge and Belief Drive Sales Success

The essence of persuasive selling is developing deep market knowledge that fuels unshakeable belief in your solution, which naturally manifests as passionate conviction that influences others more effectively than logic alone.

Transform Your Sales Approach Today

We are a GTM (Revenue Enablement) consulting and training firm that helps sales professionals establish meaningful and authentic connections with prospective customers and communicate in ways (Behavioral Science) that inspire and persuade.