What Great Salespeople Do
Why We Wrote the Book
What Great Salespeople Do was born from something deeply personal. We weren’t just frustrated with traditional sales methods—we were frustrated with something bigger, stuck in rigid systems that felt disconnected from purpose and people. We began to question everything: the rules, the process, the status quo.
What if sales could feel human again?
What if connection—not persuasion—was the real driver of influence?
That questioning led us down a path of deep research into neuroscience, human behavior, and emotional connection. What we discovered changed how we wanted to live our lives: how we sold, led, parented, friended... how we lived. And we wrote this book to share those insights with the world.
This is not a book about better tactics. It’s about a better way—one rooted in empathy, authenticity, and the power of storytelling. Through compelling narratives and practical tools, What Great Salespeople Do shows how real influence comes not from pressure or persuasion, but from making people feel seen, heard, and understood. How we all have the power to affect real change.
This book was written to capture that difference—to reveal the real reason some salespeople consistently outperform others. It’s not about pushing harder or refining technique. It’s about understanding how people make decisions—through emotion—and learning how to speak to that emotional core.
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