Where We Come From

The fusion of two stories, weaving together their unique threads, creating a new narrative with greater energy and depth than either alone.

Our Origin

In a world where the power of data and the art of storytelling are often kept apart, two leaders from Tableau Software and Storyleaders joined forces to help unlock human potential in a whole new way.

This groundbreaking company was founded with a singular mission: to liberate creativity from the constraints of traditional systems. Tableau Software exists to empower users to break free from the rigidity of spreadsheets. Meanwhile, Storyleaders revolutionized the sales process by emphasizing the human connection and storytelling over transactional methods.

Recognizing the philosophical synergy between their missions, Tableau turned to Storyleaders to train their selling teams, finding that both companies shared a commitment to unlocking the true potential of individuals.

Something magical emerged.

What Storyleaders is to the sales process is precisely what Tableau is to spreadsheets: a key to unleashing creativity and fostering a culture of discovery and innovation. Unlock The Thing was born from this alignment, aiming to integrate the strengths of both companies and drive a new era of empowerment.

Unlock The Thing stands as a testament to the belief that creativity should not be stifled by rigid processes or outdated tools. By combining the data-driven insights of Tableau with the narrative-driven approach of Storyleaders, this new enterprise champions a holistic approach to personal and professional growth. It is a celebration of breaking free from the shackles of convention, inviting people to explore, innovate, and unlock their full potential.

Transform Your Sales Approach Today

We are a GTM (Revenue Enablement) consulting and training firm that helps sales professionals establish meaningful and authentic connections with prospective customers and communicate in ways (Behavioral Science) that inspire and persuade.